how many people watch the super bowl

Super Bowl 2026: A Global Spectacle

The Super Bowl remains one of the most watched sporting events worldwide, drawing millions of viewers each year. In 2026, the event is not only a major attraction in the United States but is also expanding its reach internationally.

Key Takeaways

• The Super Bowl continues to attract a large global audience.
• Bad Bunny's halftime performance is a major highlight of the event.
• The NFL is focusing on growing its international audience.

International Audience Growth

According to Variety, the NFL is actively working to expand its audience outside the United States. Efforts to increase viewership in the U.K. have been bolstered by cultural icons such as Taylor Swift, who have helped to increase interest in American football across the pond.

Halftime Show Highlights

This year's halftime show features the popular artist Bad Bunny, who is expected to deliver a performance that will captivate audiences worldwide. As reported by CBS News, his participation is one of the most anticipated aspects of the event.

FAQs

• How many people watch the Super Bowl each year? The Super Bowl typically draws an audience of over 100 million viewers globally.
• Who is performing at the Super Bowl halftime show in 2026? Bad Bunny is set to perform at the halftime show.
• Is the NFL growing its international audience? Yes, the NFL is actively working to expand its international viewership, particularly in the U.K.